0.6% → 19.21%
Built the retention infrastructure for a supplement brand doing $450K a month. Retention rate climbed from 0.6% to 19.21%, and I automated $125K a month in recurring revenue.
Altura — wellness & fitness brand strategy
Marketing strategy for wellness and fitness brands.
I help wellness and fitness brands get clear on positioning and direction, so they stop spending money on the wrong things and start growing on purpose.
Work with me- $3M+
- Generated for wellness & fitness brands
- 0.6% → 19.21%
- Retention rebuilt from the ground up
- 10,000+
- Founders & marketers reached
About
I help brands point their marketing in the right direction.
I'm Nathaniel Larivee. I run Altura, where I work with wellness and fitness brands on the part most of them skip: a clear strategy before the spend.
That means positioning, go-to-market, and priorities. Who you're for, how you stand out, and what to do next.
I study how the best brands in the space actually grow. The positioning, the signal, the craft details most people miss. Then I apply that pattern recognition to your brand instead of a case study.
Past work
What I've built.
$20K / month
Built out the affiliate and influencer strategy for another brand. $20K a month in new revenue, basically fully automated.
Writing
I write about how this category actually grows.
The newsletter
Every Thursday I break down the economics of health and fitness.
The business models, marketing plays, and strategic decisions shaping the category. Written for founders, marketers, and anyone serious about how this space actually makes money. All completely free.
Start here
Consulting
Strategy Consulting
$450Walk away knowing exactly what to fix and what to prioritize first.
Wellness and fitness brands spend months on content, ads, and channels before they've figured out what their brand actually stands for in the market. When it doesn't work, there's no clear answer for why. The money's already gone.
A strategy session cuts through that. 90 minutes to audit where you are, what's working against you, and what to do next. You'll get a written summary after with your priorities and next steps laid out.
How it works
- 01 Book a session Grab a time and tell me about your brand.
- 02 90-minute strategy audit We work through positioning, go-to-market, and what's working against you.
- 03 Your written plan Priorities and next steps, in your inbox after the call.
- 04 Follow-up reviews Optional review calls to keep you on track as you execute.
Contact